![]() ![]() It’s something Swofford referred to as a bit of a challenge. It’s intended to be certainly about faith, but not any specific faith.” You Know, For KidsĪs mentioned, “Granite Flats” is distinct from other serious period dramas being made today: There’s no drinking, no smoking and no explicitly adult material, all in line with basic Mormon beliefs. “I mean, the head writer on this show is a Buddhist, and we have lapsed Catholics and Orthodox Jews and Mormons in the writers room. Go out and say things that are interesting to them.”Īs a result, the show takes a broader approach to faith: “Sure, the people have faith, but not necessarily Christian faith,” he said. There are a lot of people who share our values. In regards to the expectations of BYUtv, Swofford said that the message he received from the organization was “Stop talking to Mormons. While you might expect that the donor base, and thus the target audience, would be entirely Mormon, that’s not Swofford’s approach. It makes it possible to do independent work.” “It’s a whole different metric, and it is weird to have the opportunity to play in this arena without having to obey some of those rules. “We’re not ad-driven, so we’re not looking at the Nielsens the next day and saying, ‘Oh gosh, did we do okay?’ We’re saying ‘Did it work? Is it happening? Is it reaching the audience we want?'” Swofford said. ![]() ![]() (When I asked, “So if I gave you some money, I’d be able to get a tax refund?” he joked, “Yeah, I’ll get you a form.”) BYUtv thus has an entirely different business model from broadcast cable, premium cable or even Netflix: It’s directly supported by a core audience, and it wants to keep that audience happy. The Surprising Reference Point for Gal Gadot’s Action Movie ‘Heart of Stone’? ‘Octopussy’ Like PBS, But Not Quiteįor anyone interested in the business of television, the first really interesting thing about BYUtv is that, according to “Granite Flats” executive producer and director Scott Swofford, it’s a non-profit operation funded by its donors. ![]()
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